Share what you purchase directly with a person in a developing country. Micro-Sharing is the easiest and most tangible way to do good. This new concept has the power to alleviate poverty around the world, while being a very efficient marketing tool.
The Micro-Sharing concept has been tested in Ticino (Italian part of Switzerland) with a one-month pilot project. The sticker, which allows the sharing mechanism, has been applied to two local beverages. The results are excellent.
150% sales increase
Image improvement for products and retailer